18 May FAMADESA STRENGTHENS ITS INTERNATIONAL PROJECTION IN CHINA AND KOREA
• The company participates in SIAL SHANGHAI, the main international meeting of the food industry on the Asian continent and one of the most important worldwide.
• FOOD & HOTEL SEOUL is the second exhibition that the Export team will attend in the month of May.
MÁLAGA – FAMADESA promotes its internationalization this week at SIAL China, the largest food and beverage innovation fair in Asia, which expects to bring together more than 4,500 exhibitors and 150,000 professionals from the sector. Weeks later, he will also attend Food&Hotel Seoul, in South Korea.
Its presence at both events, as a company associated with the White Coat Interprofessional Pig Organization (Interporc), is an opportunity to strengthen its role in the Asian market, within its international projection strategy. They are, without a doubt, two international showcases for the agri-food sector, a meeting point for professionals, producers and buyers around the great global stakes in the agri-food sector.
From May 18 to 20, the company from Malaga will be represented by its Export sales team, led by the company’s deputy director, Guillermo Beltrán, for whom Sial Shanghai is a firm opportunity to reinforce Famadesa’s presence in the international market, increasingly innovative.
“China is a market of great interest to FAMADESA, to whose demands we have been able to adapt in recent times, very especially, meeting the requirements and being at the forefront of all the new trends that arise, both in terms of sustainability and innovation, destined for to the Asian continent”, affirms Beltrán. And it is that this geographical area is one of the most important for meat exports of the Spanish industry, in addition to being one of the main export countries for Famadesa, with an offer adapted to the consumption characteristics of the Asian market. In the first four months of the year, the Asian market has accounted for Campanillas meat from Malaga, 35% of total international sales, with China being the main export destination, along with the Philippines, Singapore, Korea and Vietnam, among others.
Currently, Famadesa is present in more than 20 countries around the world and its international objectives include strengthening itself in those where it is located, while continuing to open new markets. Beltrán wanted to point out that the entire Asian market is important for Spanish companies, which is why they take over Food&Hotel Seoul, at the end of this month.
According to the deputy director, “these two international events are the first held by the sector after the WHO recently declared the end of the SARS Covid-19 pandemic. It is, therefore, a golden opportunity to resume commercial relations in a normal way and allow us to establish new meetings with potential clients to whom we can introduce our product”.
New Famadesa facilities, betting on energy innovation
Thus, in order to successfully meet export demand, the expansion of its facilities will be inaugurated in a few months, whose investment has increased from the initial €30M to €42M, including the acquisition of 110,000 m² of adjacent land and a new wastewater treatment plant active since 2022.
After the completion of the entire project, the plant will have a processing capacity of 800 pigs/hour at the initial moment and 1,000 pigs/hour at full capacity. The new plant will bring with it an update to the new and most modern R+D+i systems applied to the meat sector, with a substantial improvement in energy and technological efficiency.
Export to China, Spain (Interporc)
It must be said that Spain has managed to be the leading supplier of pork to China and the second worldwide, only surpassed by the US. According to data from Interporc, in the period January-February 2023, the Spanish pig sector exported 104.6 thousand tons to China compared to exports of 114.5 thousand tons in the same period of 2022, which indicates a reduction in the -8.6% by volume. However, in value, exports to China increased by 10.9% due to the rise in prices.
In the period January-February 2023, exports to China represented 22.2% in volume and 16.8% in value of all sectoral exports, while in the same period of 2022 said exports accounted for 22.7% and 18.5%, respectively, of said exports. Therefore, although the downward trend in exports to the Chinese market continues, which already became evident in 2022, it seems that this decline is slowing down.
At a general level, 471.8 thousand tons of pork meat and products have been exported, for a value of 1,395.4 million euros, indicating an average price of 2.96 euros/kilo exported, increasing by 30.6% with respect to the average price in the same period of the year 2022.